Digital Platform part3: Comprehensive Product Analysis Report

Overview

Building upon the engineering platform mentioned in the previous case study, internal product management has been implemented. The new "Comprehensive Product Analysis Report" platform provides extensive performance insights for all products (applications) within the organization. This report integrates key metrics such as user engagement, technical performance, security, and infrastructure costs, helping management gain a global perspective to support strategic decision-making and resource optimization. This solution not only enhances product operational efficiency but also drives data-driven business decisions, improving overall operational effectiveness.

Business Challenges

In the absence of data support, product development teams face a series of operational and regulatory challenges:

User engagement: Decision-makers may rely on subjective judgment to determine feature development. This approach lacks sufficient basis and may lead to developing features that don't truly meet user needs, thus wasting resources and reducing internal efficiency.

Technical performance: Due to the lack of unified technical standards, product management and monitoring face challenges. Technical monitoring tools are scattered across different products, requiring technical staff to search for fault causes in multiple products, and this inefficient process affects response speed. Moreover, the high availability of critical systems directly impacts user experience and internal organizational efficiency.

Security: Without security data support, teams struggle to comprehensively assess potential security risks. This may result in insufficient product security, increasing the risk of data breaches and cyberattacks, directly affecting user trust and willingness to use.

Cost & carbon emissions: Lack of transparency in technical infrastructure expenses hinders cost structure optimization. This may lead to unnecessary expenditure and carbon emissions, affecting corporate sustainability goals and limiting resources for improving internal operational efficiency.

Development efficiency and quality: Lack of effective metrics to measure the efficiency and quality of the development process may extend development time, reduce product quality, and consequently affect final delivery and user satisfaction.

User experience and accessibility: As an enterprise serving all employees, lack of understanding of employees' varying visual abilities may result in products failing to meet basic accessibility standards. This directly affects user experience, constraining team overall performance and work efficiency.

Persona

Based on the internal team structure of the organization, we have divided the target user groups into three categories: Product Owners, Enterprise Executives, and Domain Owners. We conducted in-depth research on the different responsibilities and needs of each user type to ensure that the solution can effectively support various work scenarios and decision-making requirements for all types of users. This research process helped us identify the core pain points and data insight needs of each user type, thereby ensuring that the product can provide efficient and precise data support, enhancing the overall operational and decision-making efficiency of the enterprise.

Solution

Based on the user personas we have identified, we have provided tailored perspectives and data content for different users. Product owners can gain in-depth understanding of individual product usage, technical performance, and development efficiency through multi-dimensional data, thereby optimizing decision-making and operations; enterprise managers control the overall performance of all products from a global perspective, prioritizing urgent and critical issues; domain owners focus on data analysis in specific dimensions, ensuring optimal performance across various domains. Through this data-driven solution, enterprises can effectively improve operational efficiency, support strategic planning and resource optimization, and achieve higher business value.

Design

The visual design emphasizes overall harmony and consistency, unifying both the organization’s broader visual branding system and the cohesive design language of the platform itself. This approach ensures that the interface not only aligns with the brand identity but also maintains a seamless, integrated experience across all product touch points.

The design is centered on user needs, aiming to provide an intuitive and efficient operational experience. Through feature-rich dashboards, users can quickly grasp key product data from a global perspective and easily identify high-priority issues. Additionally, the design supports deep interaction—users can simply click on data points to enter detailed pages, further pinpointing specific problems, ensuring quick and effective resolution. This design not only enhances information visualization but also helps users focus on core business, significantly improving operational processes and decision-making efficiency.